Steps 7-9: The Art of Delivering the Brand Relationship
7. Teleservices. There’s nothing worse than having the 1,000th consumer dial in to a busy signal. Perhaps even worse is a customer service rep that appears disinterested or unknowledgeable. Designing a call center that can handle any level of flow, and any level of knowledge, is a critical component to the Science of Cha-Ching.

8. Funds Capture. Funds Capture is all about collecting those dollars, and turning them into cash for our clients.

9. Fulfillment. If the response results in a direct purchase of a product, fulfillment may mean order processing, handling, and shipping. If the response results in the purchasing of a service or membership, fulfillment may mean the handling and shipping of a kit or premium product. Ensuring the selection of the right fulfillment company is critical to the client’s success.