Warren Direct - Process


	The Science of Cha-Ching Synopsis Slap an 800 number and web site address on the TV spot or direct mail piece, alert your customer support people, and you’re all set… right? There’s more to it than that – much more. A successful, integrated direct response campaign requires a series of steps – well-managed, and carefully executed from start to finish; the Science of Cha-Ching™.


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