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Debt Free Email Campaign
Debt Free's goal coming into the project was to enhance their image and increase brand recognition without sacrificing the current cost per lead. By integrating television, outdoor, and print mediums, the campaign out-performed even our most aggressive forecast. We exercised uniformity between the mediums by using the messages and imagery from the DRTV campaign in effect, delivering a consistent message and motivation to act, directly into the homes of potential clients via email.
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