Debt Free Before & After The first spot featured on this reel is Debt Free's campaign prior to working with Warren Direct. Debt Free is one of the nation's largest credit counseling organizations. When we began working with Debt Free, they were airing this 60 second commercial that was becoming decreasingly effective. We proposed a concept of combining a spokesperson with testimonials from actual Debt Free clients. Initially, we planned to deliver a 2 minute, 60 second and 30 second set of commercials. Because the testimonials were so great, we ended up delivering seven commercials, and each testimonial got their own moment in the limelight. The second commercial on this reel is Warren Direct's version of the Debt Free campaign. The campaign has been hugely successful and has increased call volume and customer retention levels exponentially. contact us
Femore American Health Diagnostics came to us with a female intimacy enhancement product, femore', that had never been marketed before with the exception of some low level local marketing. The campaign was unique because not only was it the first time such a product had been marketed by direct response, but it was one of the first times a commercial for this type of product ran on television. Being a very personal product, we knew a high road approach was the only way to reach the right audience and make our viewers feel comfortable enough to make the call. The numbers have shown such an approach was the right route. As the product continued to saturate and viewers got more comfortable, our target audience really began to respond. contact us
