WARREN DIRECT RELOCATES, IMPLEMENTS IN-HOUSE EDIT SUITE AND BUILDS STAFF AS PART OF CONTROLLED GROWTH EFFORT
Leading Direct Marketing Agency Satisfies Growing Pains Due to Surge in Business
(Austin, TX - April 4, 2003) - In an effort to optimize services for its expanding roster of clients, Warren Direct, leading multimedia direct marketer, has relocated to larger headquarters to accommodate recent staff growth and the implementation of an in-house edit suite.
Warren Direct remains in the heart of Austin, Texas's technology driven business district at a new 10,000 square foot office on 700 Brazos Street. This new office enabled the company to bring all production in-house via the acquisition of a high end edit suite, the Symphony by Avid. This system will enable Warren Direct to have in-house post-production capabilities that will ultimately translate to high quality direct response television campaigns for the company's clientele.
The in-house production effort is further supported by specialized production staff including Herbert Bennett, accomplished freelance editor, Christine Fults, award-winning broadcast producer, and Kelly Abels, copywriter. The goal of this collaboration of skill and hardware is to develop consistent, successful direct response campaigns with proven results.
The new location will also allow for the gradual growth of Warren Direct's experienced staff. Late last month the company hired Vincent Calderon, traffic manager; Houston Ford, account supervisor; and Lucy Moran, account coordinator.
Calderon, who most recently served as a project manager with creative-driven advertising agency GSD&M and elite marketing agency TKO, is responsible for structuring communication processes and managing project flow with inside staff and outside vendors.
Ford, with over 10 years experience in direct marketing for major brands like Nestle, Texas Instruments, GTE and Robert Mondavi, is responsible for managing, coordinating and leading agency resources in order to meet clients' marketing and advertising needs. Most recently, he served as director of marketing at KB Home-Austin.
In her new role, Moran is responsible for supporting the creation and execution of results-oriented direct marketing programs. Prior to joining Warren Direct, Moran served key accounts including Lake Havasu Tourism Board, Hancock Communities and Durango Mountain Resort at Scottsdale, AZ-based The Martz Agency.
"Amidst this difficult economy, we are thrilled to report gradual expansion and expect to maintain controlled growth going forward," said Jim Warren, CEO of Warren Direct. "As for growth this year, we anticipate four significant new clients by year end," he added.
About Warren Direct
Founded in 1997 by multi award-winning commercial producer-director Jim Warren, Warren Direct is a direct marketing multimedia force whose integrated creative development, marketing and media resources are united by one constant: accountability. Warren Direct is a recognized leader in strategic marketing and branding based on the most comprehensive direct marketing services offered by a single agency.
Warren Direct built its reputation by applying its vertically integrated services to establish brand recognition for many of the most successful products and services in direct marketing. Bringing clients the most in-depth direct marketing services available, Warren Direct creates and delivers consumer empowering campaigns and applications that harness the unique power of the direct marketing world. Through comprehensive direct marketing brand asset management, Warren Direct maximizes the life of
brands.
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