WARREN DIRECT NAMES DALTON MANGIN BUSINESS DEVELOPMENT LEADER
(Austin, TX - December 8, 2003) - Warren Direct, an integrated direct response and direct marketing agency, has named Dalton Mangin Business Development Leader. In this role, Mangin will lead the overall positioning and growth strategy of the agency, including public relations, strategic alliances, and client acquisition activities. Specifically, Mangin will step up Warren Direct's focus on developing relationships with Fortune 2000 companies and their brand development partners.
"With his background in brand marketing, Dalton is able to share our direct-to-brand value proposition to an audience that understandably has deep reservations about direct response marketing," says Jim Warren, CEO of Warren Direct. "We understand that direct response marketing must consistently support the established brand. Our clients expect us to integrate direct response into their holistic marketing campaigns, not re-define the campaigns."
In fact, over the past year, Warren has focused his agency's priorities on developing relationships with Fortune 2000 companies and their branding partners. He sees an opportunity to collaborate with these groups and add the direct response element to their marketing mix. Bringing on Mangin is a key move in supporting that strategy.
Mangin has both agency and client side backgrounds with companies such as Dell, Scott & White Health Systems, Instinet, Forgent Networks, Austin Ventures, Concord Insurance, and The University of Texas System. "My experience provides me with an intimate understanding of how traditional brand development agencies get things done," says Mangin. "Warren Direct is ideally positioned - with its vast direct response marketing experience - to assist those agencies and their clients in using direct response marketing for incremental revenue growth, while preserving and enhancing the image of their brands."
About Warren Direct
Founded by Jim Warren, Warren Direct is a direct response and direct marketing agency, located in Austin, Texas. The agency's professional services, creative development, and media resources are focused on the integration of direct response with traditional brand advertising, while developing and enhancing brand equity. Warren Direct accomplishes this goal through its own proprietary process called "The Science of Cha-Ching."
Developed by the founder, and refined over years of experience in integrated brand and direct response marketing, the process is a disciplined and analytical approach to developing direct to customer relationships. The results are accountable and effective campaigns that generate immediate revenues while building brand equity.
Among others, Warren Direct's clients include Kinko's, Helen of Troy, Cancer Treatment Centers of America, Consumer Care of America, Supportkids, and Motley Rice, LLC.
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