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Direct Marketing Association
Supporting Member, DMA
As member of the national Direct Marketing Association, Warren Direct supports and requires the use of direct marketing best practices, guidelines and ethics to benefit our clients and their consumers. In fact, we believe so strongly in the value of such associations that Jim Warren, CEO of Warren Direct, was the founding chairperson of the Central Texas Direct Marketing Association. In an effort to bring the association closer to home and help implement the model of this organization in businesses across central Texas, the group began formation and promotion of educational programs in early 2001. Luke Bone, Warren Direct's media director, and Phil Currie, Warren Direct's Vice President of Business Development, are both on the Board of Directors with other company members functioning as committee support. It is a valuable organization that positively reinforces the value of direct response marketing. Under the guidelines of the Direct Marketing Association, Warren Direct creates effective direct marketing campaigns using email, direct mail, print, radio and television from creative conception, production and distribution to testing, analysis and ROI reporting.
Direct Marketing Association Members |
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